Atalia Daybed Including White Cushion Set
$1,549.00
Wholesale Rattan Furniture Indonesia
How Rattan Behaves in a Container
Rattan is light and bulky. That single fact governs wholesale economics in this category and separates it sharply from solid timber.
A forty-foot container holds roughly sixty-seven cubic metres of usable space and has a weight capacity most buyers will never approach with woven goods. Rattan fills the volume long before it approaches the weight limit, which means freight cost per unit is driven entirely by how efficiently your selection packs. Two chairs of identical retail value can differ by fifty percent in shipping cost purely because one nests and the other does not.
Three practical consequences follow. Stackable and nesting models carry materially better margin than fixed-form pieces. Knock-down construction reduces shipped volume substantially and is worth accepting even where the assembled result is identical. And large-volume, low-value items — oversized papasan frames, bulky lounge forms — should be bought deliberately as range statements rather than as margin drivers, because their freight-to-value ratio is poor.
We provide packed cubic-metre figures on every line so you can model a container before you commit to it, rather than discovering the loading plan after the order is confirmed.
Positioning Indonesian Rattan at Retail
Wholesale buyers are not only purchasing product; they are purchasing a story their own customers will hear. Indonesian rattan carries several that work commercially: a genuinely handmade origin, a rapidly renewable material, a craft tradition with real depth, and a design language that has been consistently in demand for a decade rather than trending briefly.
What sells poorly is a generic tropical positioning with no specificity behind it. Customers respond to concrete information — that the cane is cured before weaving, that a chair back takes hours to weave by hand, that the variation in colour is the material rather than a defect. Retailers who pass that detail through convert better than those who compete on price against mass-produced alternatives they cannot beat.
Our guide to sourcing for wholesalers and resellers covers the positioning side, and our overview of how trade buyers source directly explains what changes when you cut out intermediaries.
Luxury Rattan Furniture
Landed Cost, Not Ex-Works Price
The number that matters is what a chair costs sitting in your warehouse, and it is rarely close to the quoted unit price.
Landed cost combines the ex-works price, inland transport to port, export handling, ocean freight, insurance, destination port charges, customs duty, any anti-dumping or preferential tariff position applicable to Indonesian goods in your market, customs brokerage, and inland delivery to your warehouse. Duty rates on rattan and cane furniture vary considerably by destination and by tariff classification, and classification is worth confirming with your broker before you order rather than after the container arrives.
We quote on the incoterms that suit you — ex-works, FOB, CIF or delivered — and we would rather you compared like with like across suppliers than won a quotation on a term that hides half the cost. A supplier quoting a very low ex-works number without discussing volume is not necessarily cheaper; they are frequently just quoting a different part of the transaction.
Our shipping and delivery terms explain how freight is calculated against volume, and our wholesale sourcing guide for professionals covers the commercial mechanics in more depth.
Building a Wholesale Assortment That Sells
The most common mistake in a first rattan container is buying breadth instead of depth. Forty models at four units each looks like a catalogue and behaves like a warehousing problem: no model reaches a display quantity, reorders are impossible to forecast, and the slow lines block the fast ones.
A better structure concentrates volume. Choose a small number of core models that define your offer and buy them in genuine depth, then add a limited spread of supporting pieces for range and photography. Depth in the core lines is what allows you to sell sets, hold display stock, absorb transit damage without going out of stock, and reorder with confidence.
A note on terminology, because it affects how you list stock and how customers search. Rattan, cane and wicker are not synonyms. Rattan is the palm itself. Cane is the outer skin of the rattan stem, and wholesale cane furniture generally means pieces featuring the open woven lattice known as cane webbing. Wicker is not a material at all but a weaving method, which is why wicker furniture can be made from rattan, willow or synthetic fibre. Retailers who use the terms precisely reduce returns, because a customer who ordered cane furniture and received a close-woven rattan chair has received something they did not expect.
In rattan specifically, seating carries most retail volume. Dining chairs and armchairs sell steadily; bar and counter stools sell faster than most buyers expect because hospitality customers buy them alongside consumers. Occasional and statement chairs sell in lower units at higher margin. Storage, mirrors and lighting round out an assortment and photograph well, but rarely drive turnover on their own.
Three models illustrate the tiers. The Rio Bar Chair is a counter-height core line — the kind of piece bought in quantity and reordered. The Richie Armchair is a lounge form with wider appeal across both residential and hospitality buyers. The Papasan Stool is a smaller-format piece that ships efficiently and sells as an add-on rather than as a destination purchase.
Minimum Orders and How Terms Are Set
We do not impose a rigid unit minimum across the catalogue. Wholesale pricing is set against total order scale and against depth per model, because depth is what makes production efficient at our end and is therefore what we can genuinely discount.
In practice this means a buyer taking substantial quantities of a few models will receive better pricing than a buyer taking the same total value spread thinly across many. It also means that a first order can be smaller than a full container — orders below full-container volume are consolidated with other shipments to the same region, which lets a new account test the market before committing to a full load.
Mixed containers combining rattan with timber pieces are straightforward and often the better commercial answer, since dense timber goods and light woven goods balance a load usefully — our wholesale teak programme is quoted on the same order where a buyer wants both. Buyers who want to see the wider Indonesian offer can review our Indonesian furniture wholesale range and artisan furniture wholesale programme.
Frequently Asked Questions
What is your minimum wholesale order?
There is no fixed unit minimum. Pricing is set against total scale and depth per model, and orders below full-container volume are consolidated into shared shipments.
Can I mix rattan and wooden furniture in one container?
Yes, and it usually loads better than a single-category container because dense and bulky goods balance each other.
Do you provide cubic metre data per item?
Yes, packed volume is provided on every line so you can model a container load before ordering.
What incoterms do you work with?
Ex-works, FOB, CIF and delivered, depending on your preference and destination. We recommend comparing supplier quotations on identical terms.
How do I estimate duty on Indonesian rattan furniture?
Duty depends on your destination and on tariff classification. Confirm the classification with your customs broker before ordering; we supply the product descriptions and documentation needed for accurate classification.
Can I order sample pieces before a full order?
Yes. Samples are chargeable at unit price plus freight, and the cost is normally credited against a subsequent wholesale order.
Do you supply to online retailers and dropshippers?
We supply wholesale to businesses holding stock. We do not operate a dropshipping programme, because the model conflicts with the inspection and consolidation process that keeps quality consistent.
Grading, Consistency and What to Expect in a Load
Wholesale buyers need to know the tolerance band before the container arrives, not after.
Hand-woven furniture carries small variation in weave texture and cane colour. This is inherent to the product and is part of what customers are buying. It becomes a problem only when the range is undefined, when a retailer photographs the palest piece in the load and sells against it, or when a buyer expects factory uniformity from a handmade good.
We define the acceptable band explicitly at order stage, and we photograph goods before container loading so that you approve the actual shipment rather than a catalogue image. Buyers who want to understand where the variation originates will find it explained in how our rattan is manufactured. For retailers, we recommend photographing your own received stock for your listings rather than relying on supplier imagery, because it sets accurate customer expectations and reduces returns.
On the material itself: natural rattan is an indoor and covered-terrace product. Retailers selling into garden and patio use should stock synthetic-fibre constructions for that application rather than selling natural cane outdoors, because the return and complaint rate on misapplied natural rattan is high and entirely avoidable. Our rattan patio furniture page explains which constructions suit exterior sale.
Reordering, Continuity and Range Life
The commercial value of a wholesale relationship shows in the second and third orders rather than the first.
A retailer who builds a customer base around a particular chair needs that chair to remain available. We hold model specifications on record so a reorder is produced against documentation rather than memory, and we retain reference samples for finish matching across separated production runs. Where we intend to retire a model, we give notice so that accounts can place a final order rather than discovering discontinuation when they try to reorder.
We also flag when a model has become difficult to produce consistently — an honest early warning is worth more to a retailer than a quietly degraded product arriving in the next container.
Current wholesale-relevant ranges include our rattan sofas, rattan bedroom furniture and luxury rattan pieces, alongside the general rattan furniture range.
Opening a Wholesale Account
To quote a wholesale order we need the models and quantities, the destination port or warehouse, your preferred incoterms and your target arrival window. From there we can return unit pricing, packed volumes and a realistic production and shipping schedule.
If you are still building an assortment, tell us your market, your price positioning and your existing range, and we will suggest a selection structured for depth rather than breadth. The full ordering sequence is documented for reference. To request wholesale pricing, open a trade account.