Aswan Arm Chair – Set of 2
$749.00
$878.00
Commercial Furniture Wholesale
What Your Venue Customers Will Hold You To
Selling into commercial buyers changes what your stock has to do and what you have to be able to say about it.
They buy against a use case, not a look
A restaurateur buying forty chairs is not choosing furniture; they are solving a problem with a known load profile. How many covers a day, how the chairs get reset, whether staff stack them, what the floor is made of. Wholesalers who can answer questions in those terms convert; wholesalers who can only describe the finish do not.
They expect the piece to be repairable
Commercial buyers plan for damage rather than hoping to avoid it. A chair whose seat panel, glide or arm can be replaced individually stays in service; one that must be discarded when a component fails is a poor asset however cheap it was. Knowing which of your lines are serviceable, and being able to sell the parts, is a genuine commercial advantage.
They will come back for more of exactly the same thing
Venues extend, refurbish in phases and replace attrition. A line that cannot be reordered in eighteen months is a line that generates one sale and then a problem. This is the single most common failure in commercial wholesale and it is entirely a supplier-selection issue.
They ask questions you must be able to answer honestly
What grade is the timber. What is the finish and can it be spot-repaired. Is it built for outdoor use or only under cover. Can it be stacked, and how high. Wholesalers who pass a manufacturer's vague claim through to a venue buyer inherit that claim, and it is their name on the invoice when it turns out to be wrong.
The construction standards that sit behind these questions are set out under contract furniture supply, and exposure-specific outdoor requirements under commercial outdoor furniture.
Solid Wood Furniture
Which Commercial Categories Actually Earn Their Warehouse Space
Not every commercial line behaves the same way as stock. The differences matter more here than in residential wholesale because commercial buyers order in bursts.
Seating — high turnover, high attrition, high reorder
Dining chairs, armchairs and bar stools are the volume of this trade. They sell in quantity, they get damaged, and customers come back. They also stack or nest in many designs, which makes them the most warehouse-efficient category you can carry. If you hold depth anywhere, hold it here.
Tables — slower, heavier, higher ticket
Tables sell alongside seating rather than independently, tie up more capital per unit, and reach a container's weight limit early. Carry enough to complete a sale, not enough to fill a warehouse.
Benches and banquette-adjacent pieces — under-stocked by most wholesalers
Venues short of cover space buy benches because they seat more people in less floor area. Few commercial wholesalers carry them in depth, which makes them a genuine differentiator rather than a commodity line.
Lounge and lobby seating — low volume, long tail
Individually valuable, slow to turn, and usually specified rather than bought from stock. Better handled as an indent line than as inventory.
What to leave alone
We do not make office or institutional furniture — task seating, systems furniture and institutional casework are outside our range entirely, and a wholesaler building an office offer should source that elsewhere. Saying so plainly is more useful than quoting on it. Representative commercial lines from our range include the Kansas Bar Stool, the Ampera three-seater bench and the Katjia Lounge Chair.
Building a Commercial Wholesale Programme
What to settle with a manufacturer before you commit warehouse space.
Get commercial suitability stated line by line
Not a blanket claim across a catalogue. Any honest maker has pieces built for domestic duty and pieces built for commercial duty, and you need to know which is which because you will be repeating it to venue buyers.
Establish the spare parts position
Which components are individually replaceable, how they are ordered, and what lead time applies. Then decide whether you hold a small parts stock yourself — it is often the highest-margin, lowest-volume line a commercial wholesaler carries.
Understand what the warranty actually covers
A warranty that excludes commercial use is worthless to your customers. Establish scope, duration, exclusions and remedy, and establish whether it passes through to the end venue or stops with you. Natural material variation, transit damage and finish wear are normally excluded, correctly — better to know and say so.
Buy depth in the reorder lines
Commercial demand is lumpy: nothing for weeks, then forty chairs. Depth in a few core seating models is what lets you say yes to that order. Breadth across many models is what leaves you unable to fill it.
Ask about reorder continuity in writing
Is the model documented, are jigs retained, and what notice would you get before discontinuation. Ask on the first enquiry.
Fix the variation tolerance and pass it on
Handmade goods vary in grain, colour and weave. Agree the band against a physical sample so you can describe it accurately to a venue buyer before delivery rather than defend it afterwards.
Current ranges suited to commercial resale sit in our solid wood collection and handmade dining collection.
Frequently Asked Questions
Do you supply wholesalers selling into restaurants and bars?
Yes. Distributors, dealers and specialist retailers serving commercial venues are a core account type, on terms set against order scale and depth per model.
Do you make commercial office furniture?
No. Task seating, systems furniture and institutional casework are outside our range. Our commercial capability is hospitality and venue furniture in timber and natural fibre.
Can we buy replacement parts to resell?
Yes, for the pieces designated commercial. Ask for the parts list per model at order stage so you can quote spares to your own customers without coming back to us each time.
How should we describe commercial suitability to our customers?
In specifics rather than adjectives: the joint type, whether the finish can be spot-repaired, whether it stacks, and whether it is rated for covered or exposed outdoor use. Passing on a vague claim makes it your claim.
What minimum order applies?
No fixed unit floor. Pricing responds to depth per model, and part-container orders are consolidated with other shipments to the same region.
Do you hold stock we can draw against?
No. We manufacture to order, which is why depth on your side matters. Buyers needing immediate availability should carry their own inventory, and we will help size it against your expected reorder pattern.
The Claims We Will Let You Repeat
A commercial wholesaler is downstream of a manufacturer's honesty. Everything we tell you about a piece, you will eventually tell a venue buyer, and it will be your reputation attached to it rather than ours. We take that seriously enough to be restrictive about what we assert.
We state commercial suitability per line, not across the catalogue, and we identify pieces in our range that are built for residential duty even when a buyer would rather hear otherwise. Where a wholesaler asks whether a domestic piece will cope in a busy café, the answer is usually no and we give it.
We name the joint construction, the finish type and whether it can be spot-repaired, so your sales conversation can be specific. We name what stacks and how the piece behaves in storage, because that determines a venue's daily labour cost. And we identify which components are individually replaceable, which is the difference between an asset and a consumable.
What we will not do is claim laboratory test certification, quote load ratings or cite service-life figures. We hold no such certification and will not imply it; a wholesaler who repeats a fabricated rating is exposed in a way no margin justifies.
Our artisans in Bali work to jigged dimensions and recorded specifications, and goods are inspected against an approved physical reference before packing. That is what makes a replacement chair ordered two years later fit the set it belongs to — and it is the mechanism, rather than a promise, that lets you take a reorder with confidence.
Sizing a Commercial Assortment
Commercial wholesale rewards depth in seating, honesty in specification and a spare parts position, in roughly that order. A wholesaler carrying four chairs deep across three models, with parts available and accurate answers to venue questions, will outperform one carrying thirty models thinly and repeating whatever the catalogue said.
Tell us the venue types your customers serve, your market and your reorder pattern, and we will propose an assortment weighted toward the lines that actually turn, price it, and tell you plainly which parts of a commercial offer we are not the right source for. Open a trade account through our wholesale desk, or review the ordering sequence in our published order stages.